Monday, May 17, 2010

Make a Blue Bin Less Blue

The Waste Management Branch is launching a campaign promoting blue bin recycling for apartment and condominium residents. The campaign encourages multi-family residents to "keep recycling" and to "recycle the right stuff." Over the past few years, there has been a lot of inappropriate materials coming to the MRF from multi-family recycling bins, such as vacuums, televisions and almost any kind of electronic, chemicals, furniture, etc.

The campaign includes radio advertising of a blue bin singing the blues (hilarious), a transit interior campaign, a contest and advertising in the Edmonton Sun.

Don't give me the misused blues. Make a blue bin less blue. Recycle the right stuff. See what you can recycled at

One feature of the campaign is that 300 blues bins will have sound devices installed and will deliver a "Thanks for recycling"" message to anyone using the blue bin.

The blue bin recycling outreach team will take the campaign to the streets with displays and activities at malls and events over the summer.

To get a preview of the radio commercials, see the ads, and hear the talking blue bins, come down to City Hall (City Room) tomorrow, May 18th at 10:00 a.m. We will have Michael Recycle on hand to help us out too!

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