As you know the blue bin recycling campaign is receiving extensive media attention. Most of it has been positive, although the Sun incorrectly reported the cost of the sound devices as $160,000 when in fact the entire public education program is $160,000.
Please look at the brief summary below that will help you answer questions from the public. The commercials are on our website.
- to reduce the level of non-acceptable items being placed in blue bins
-to increase participation in the blue bin program
Campaign Description: multimedia campaign runs from May 17 - June 27 and includes:
- Radio - Advertising on five stations, contests and promotions on three stations
-Transit Interiors -Advertising on ETS buses and LRT interiors
- Interactive Blue Bins - decals on 1500 bins and sound devices on 400 bins that deliver a pro-recycling message when material is dropped into the bin.
-Community Outreach - A community outreach team will bring interactive displays featuring recycling activities and information to major events and public locations May through July.
Costs and Benefits:
The total cost of the education program is $160,000 of which $12,500 is for the sound devices. (The total amount is unchanged from previous annual education budgets and is approximately $2 per multi-family household with a bin).
The benefits expected include increased rates of recycling, reduced contamination, reduced downtime and cost of repairs at the recycling facility, and prevention of injuries to staff at the recycling facility.