The campaign includes radio advertising of a blue bin singing the blues (hilarious), a transit interior campaign, a contest and advertising in the Edmonton Sun.
Don't give me the misused blues. Make a blue bin less blue. Recycle the right stuff. See what you can recycled at Edmonton.ca/waste.
One feature of the campaign is that 300 blues bins will have sound devices installed and will deliver a "Thanks for recycling"" message to anyone using the blue bin.
The blue bin recycling outreach team will take the campaign to the streets with displays and activities at malls and events over the summer.
The blue bin recycling outreach team will take the campaign to the streets with displays and activities at malls and events over the summer.
To get a preview of the radio commercials, see the ads, and hear the talking blue bins, come down to City Hall (City Room) tomorrow, May 18th at 10:00 a.m. We will have Michael Recycle on hand to help us out too!
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